BAKEMARK HELPS BAKERS CREATE THE PERFECT CUP CAKE

“As the demand for kitsch, retro treats continues to grow, the cup cake market is demonstrating a continual rise in sales figures year on year – a trend that is set to soar even further in 2009. Increased household penetration has meant that sales in the last two years have rocketed by 13.6% to a total of £33.5m*.

“The newly launched Extra Moist Toffee Cake Mix from BakeMark UK will ensure a great consistency for baking cup cakes. The new flavour joins the already popular Plain and Chocolate Extra Moist Cake Mixes from the Craigmillar cake mix range; all three mixes are ideal for producing delicious cup cakes with a moist texture and indulgent taste.

“The distinct growth in the cup cake market, coupled with the success of BakeMark UK’s Plain and Chocolate Cake Mixes, means a key focus within new product development is on offering a greater variety of choice within the sector. The premium taste of our Extra Moist Cake Mixes ensures that bakers can offer their customers the quality they demand from luxury treats and particularly cup cakes.”

“BakeMark has some fantastic recipe ideas to help bakers get creative with their cup cake offerings. Partner the Extra Moist Cake Mixes with BakeMark’s All-Natural Crembel Fudge Icings for a gorgeous finish and appearance. With its clean-label ingredients, the topping provides the perfect accompaniment to the new mix. To create delicious Extra Moist Toffee Cup cakes, simply deposit 25g or 40g of Extra Moist Toffee Cake batter into cup cake cases and bake. For an eye-catching decorative touch, flood the top of the cakes with Caramel or Chocolate Crembel that has been melted to 40 – 50°C. For an alternative kitsch touch, use a vertical mixer to beat air into the mix and pipe the icing on.”

* TNS Superpanel, 52 w/e 28th Dec 08

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