BAKEMARK UK SUPPORTS NEW CRAFT BAKER WEEK

Leading craft bakery supplier BakeMark UK has pledged its support to a cross industry steering group to help launch a brand new initiative - National Craft Baker Week (NCBW), which aims to highlight the skills and value of craft bakers across the UK.

Ivor McKane, artisan business unit director at BakeMark UK, who is on the committee said; “BakeMark, which is already a strong ambassador for craft bakers and the sponsor of National Doughnut Week, is committed to supporting independent craft bakers so that they can demonstrate to consumers their value and worth within the community.

“BakeMark has a strong and extensive heritage of premium bakery brands such as Arkady bread ingredients and Craigmillar classic confectionary ingredients and premium bakery fats. Through providing and continually developing these, we recognise the importance the craft baker places on the quality of products they offer their customers. NCBW will be vital in educating craft bakers of their unique selling points and how to position themselves, it will be an opportunity for craft bakers to highlight their strong selling points, drive footfall, increase sales and develop new customers through events, promotions, tastings and local media activity.

“The event will spotlight craft bakers’ unique and traditional skills in combining wholesome ingredients into freshly baked products. At BakeMark we offer the best ingredients, including Marvello Cake Margarines, Crembel icings, Craigmillar cake mixes, Diamond dough conditioners and Caravan Brill Icings to help craft bakers make fresh, high quality and innovative baked goods.

“NCBW is also an opportunity to educate consumers as to what the craft bakery sector has to offer in terms of producing quality and innovation, and providing a place within the community and a solid career choice. BakeMark already supports programmes to encourage students to think about baking as a career, so the new initiative will reinforce the integral role craft bakers play in the community. Craft bakeries are often family run businesses which provide value and choice for local consumers, inspiring trust and loyalty.

“Craft bakers are highly skilled and provide consumers with so many positive buying options; products are hand made ensuring the highest quality, and often produced on site so there are little or no food miles and of course bakers are part of the economic fabric of our communities.

“BakeMark is very excited about supporting this initiative to raise the profile of such an important industry.” 

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