ICINGS WITH THE NATURAL TOUCH FROM BAKEMARK UK

Natural colours and flavours are top of the list for consumers and in response to this trend BakeMark UK has launched a line of naturally flavoured and coloured Crembel icings.

Free from preservatives and using the most natural ingredients possible whilst offering eye-catching presentation and flavour, the Crembels provide the perfect topping or decoration for gorgeous cup cakes, which have grown by 17.5 per cent over the last 12 months and are one of the fastest growing sectors of the cake market.

Available in Caramel, Vanilla , Chocolate and Lemon flavours, the Crembels can be melted or beaten to the ideal consistency for cake topping or decorative icing. Their high–sheen finish and smooth texture when melted ensures they look glossy and appealing to customers. They are non–tacky and freeze–thaw stable for consistent visual and tasting appeal.

Lisa Smith, Marketing Manager at BakeMark UK says; “Customer demand for more naturally based products is constantly growing. Consumers still seek out indulgent treats, but want them to also have a wholesome twist. Our focus within new product development at this time is therefore not only to offer all the benefits of quality and innovation our customers have come to expect from us, but also place more and more emphasis on natural flavours and colours.”

Why not try a summer themed cup cake recipe to tempt your customers over the holiday period. The Summer Vanilla & Strawberry Cup Cake is a distinctly British treat – you could even tie the product in with the Wimbledon season. Spread melted or pipe a rosette of beaten Vanilla Crembel onto the cup cake and top with fresh strawberry for a quick and simple recipe that will delight consumers and taste fantastic. 

GO TO THE DOWNLOAD SECTION OF OUR WEBSITE TO VIEW SOME GREAT RECIPES IDEAS FOR THESE NEW CAKE MIXES!