Bakemark UK announces name change to CSM (United Kingdom) Ltd
BakeMark UK announces that from 1 January 2010, the company name will be changed to CSM (United Kingdom) Limited, unifying associate companies with one common identity and company name. The recognised quality iconic brands such as Arkady, Craigmillar and Readi-Bake will continue to be used and associated with the premier products that have been established and favoured for many years in the instore bakery, craft, industrial and food service sectors.
CSM (United Kingdom) Limited is part of one of the largest international Group’s, with global manufacturing locations specialising in the development, production and supply of bakery ingredients, frozen and ambient bakery products. Working closely with European and North American sister companies, CSM (United Kingdom) Limited manufacturers and supplies artisan, in-store, industrial bakery and out-of-home customers from an extensive range of premier quality ingredients and products from its five hero categories – bread ingredients, cookies, icing, toppings, cakes mixes and doughnuts.
In making the announcement, John Lindsay, Country Manager of Bakemark UK commented, “As a Group, CSM has defined three common Core Values - Partnership, Performance and Passion that serves as guidelines for the way we value and conduct our daily work. To us, Partnership stands for commitment beyond expectations, as customer and consumer insights inspire us to create new and innovative products and services. To make this happen, we have a Passion to exceed our customer’s expectations with our excellent products and services. With our mindset to be the best, we are focused on performance and align our activities with our strategy and endeavour to eliminate non added value activities to provide affordable, premier quality products that contribute to our customer’s success.”
Added benefits from Group strength
“CSM (United Kingdom) Limited, recognises that its decisions and actions can have a broader social and environmental impact on the world around us, most notably with regards to our customers, our employees and the respective local and national community.
Therefore, we wish to reiterate our passion and commitment to supporting and working closely with our UK customers, enabling them to benefit from the in-depth strength of the CSM Group that generates annual sales of € 2.5 billion and has a workforce of around 8,700 employees in 24 countries.
By avoiding duplication of resources and pooling our technical expertise we can focus and (provide the catalyst) drive (for) innovative development, whilst maintaining competitiveness and quality. We can provide ongoing accurate marketing insight into national / international food trends consistent with a mobile population, whilst continuing to supply the same high quality products and services for which we are famous/pride ourselves on.
Behind this broad portfolio of products there is one company, one team with a winning mentality. Over the years, we have been selective in recruiting only the best people and partners to ensure that we deliver what we promise and acknowledge that our staff /employees play a crucial and valuable role in the growth and success of the company and wish to underscore the value of sustainability.
CSM (United Kingdom) Limited reflects a change of name but our core values remain the same as we look to re-affirm our long term commitment to customers, suppliers and staff, that will allow us to maintain our lead position in the market and remain as an innovative, profitable, and growing company