New Look for Smarties® Doughnuts

The famously branded iced, ring doughnut is supplied frozen, simply thaw and serve on its own individual, branded tray. With its strong Smarties® branding, the Smarties® Doughnut makes an ideal counter display product and is a real customer pleaser, meeting all their buying expectations. 

‘With branded products still forging growth in bakery products it confirms the consumers’ confidence in buying into established brands that it trusts which in return creates a ready market for products such as the Smarties® Doughnuts in shops, cafes, canteens, forecourts and food halls,’ says Helen Sinclair, Lead Category Manager, CSM United Kingdom. 

The Smarties® Doughnut is one of a range of Nestle branded ring doughnuts available from CSM United Kingdom that includes two more family favourites, Rolo® and Toffee Crisp®. Rolo® doughnuts are filled with a soft toffee sauce and topped with chocolate icing and milk chocolate pieces, whilst the Toffee Crisp® Doughnut, also with a toffee sauce filling is topped with crispy pieces. 

Available in cases of 48 these doughnuts can add value added trade with little additional effort. Simply remove from the case, thaw and serve to meet demand.

Footnote:
Nestlé, Smarties®, Rolo®and Toffee Crisp® are trade marks of Société des produits Nestlé SA