CHRISTMAS CRACKERS FROM CRAIGMILLAR
The festive season is fast approaching and bakers should be gearing up for what is the most profitable time of year; last year’s figures show UK consumers spent £115 million on seasonal cakes and £50.6m on mince pies. *
Consumers want that extra special something at Christmas, so theming cakes is a sure way to uplift sales during this crucial period. A key product to help profits soar is the cupcake; in the 12 month period ending 12 July 2009, cupcakes were the fastest growing sector of the cake market on value and the second fastest growing on volume, with sales of cupcakes almost doubling over the last two years.**
For the ultimate festive cupcake, use the Craigmillar Extra Moist Cake Mixes, which deliver a moist and rich cake with an indulgent eating experience. The mixes are available in three flavours: chocolate, plain and toffee, which can be used to make an assortment of treats from traditional traybakes and muffins to carefully crafted Christmas cupcakes. To make the most of seasonal sales opportunities, fruits and nuts such as cranberries, cherries and almonds can be easily added to the Extra Moist Cake Mixes and then dusted with icing sugar.
The Craigmillar portfolio also offers a line of naturally flavoured and coloured Crembel Icings for the perfect topping and filling for a wide variety of Christmas lines. Natural Crembels are free from preservatives and use the most natural ingredients possible, whilst making no sacrifices on flavour and presentation. Available in chocolate, lemon, caramel and vanilla[1] flavours, the Crembels are supplied in 12.5kg pails and can be melted or beaten to the ideal consistency for cake topping, decorative icing or filling. Their high sheen finish and smooth texture when melted ensures they look glossy and appealing to customers. They are non-tacky and freeze thaw stable, for consistent visual and tasting appeal.
Craigmillar Marvello Cake Margarine - the bakers’ favourite - is the ultimate bakery ingredient, boasting a unique buttery flavour and good volume yield in cakes and icings. Marvello Cake Margarine is ideal for creating cream type fillings, cakes and pastry. Marvello is the best ingredient to make extra special seasonal lines including the finest mince pies - a vital ingredient for everyone’s Christmas; the cake margarine ensures the most delicious pastry with a wonderfully buttery taste which melts in the mouth.
Lisa Boswell, Marketing & Customer Intimacy Manager at BakeMark UK, said: “All products from the Craigmillar range are extremely versatile, high in quality and perfect for baking mouth-watering seasonal treats. As this time of year provides a great opportunity for bakers to create eye catching and attractive products it is important to go that extra mile by making a real point of difference to products. This will help drive sales over Christmas and boost credibility in the long run.”
Information on the ingredients and recipes are featured on www.bakemark.co.uk. For any further queries e-mail: info@bakemark.co.uk or call 0800 783 4697.
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* Data source: http://www.talkingretail.com/products/
** Data source: BakeMark UK / TNS Superpanel, 2 years ending 12th July 2009.
[1] Vanilla Crembel contains titanium dioxide