• Instrumental in pioneering the development of the category in the UK
• Shrewd category management focus
• Acquisition of Readi-Bake in 2003 accelerated our domination of the UK cookie market
• Exclusive partnerships with brand leaders such as Nestlé
• Driven by consumer research which revealed an opportunity to add value via brands

• Branded cookies have attracted new consumers into the category
• Nestlé brand equity - trust, heritage and quality, coupled with freshness and indulgence of bakery products
• Mass appeal - kids and adults alike
• In line with the current trend for indulgence

Did You Know?

Cookies are growing at 14.4% in value year on year (TNS 52we 20th May 07)
Flapjacks enjoyed 17% value year on year growth (TNS data Nov 06). Order Cranberry and Raisin CTO and our Belgian Chocolate CTX

Top Tips

• For best results bake direct from frozen
• Bake smaller batches for extra freshness.
  Your customer will notice!
• Increase your profits with a multi buy ie buy 4 for a special price

No Hydrogenated Fats in any products listed in this section

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